What Goes into a Successful Organic SEO Campaign?
Organic SEO is one of the most valuable forms of marketing that you can invest in, but unlike other forms of online and traditional marketing, it is not an overnight solution. Similar to growing a plant from a seed, Organic SEO takes time and effort to achieve top rankings.
The first step of any successful campaign is picking the proper keyword phrases, which is similar to picking the proper
seeds to grow based on a number of factors. With plants this is things like season, climate, amount of care needed, and the time needed for the plant to grow to maturity. With SEO we look at similar things like the amount of competition for a given keyword phrase (this determines how long it will take to earn a strong first page ranking), search volume (this turns into traffic to your site with a first page ranking), and searcher intent (is the searcher doing research or looking to make a purchase?). As an SEO customer, you don’t have to worry about any of this, we handle it all for you!
Sticking with the plant analogy, once you select seeds, you need to ensure that they are planted in the proper soil. If you plant a lush tropical seed in dry, hard clay soil, the plant may grow but not to it’s full potential. When it comes to your website, this means ensuring that your website is setup properly for the search engines to read it. This requires properly formatted Title Tags, an enticing Meta Description, and content (stand alone text, not part of an image) on the site for Google to read. Without these small changes, your site will have trouble ranking well in Google.
Next a plant needs the right amount sunlight, water and fertilizer in order to grow to it’s full potential, too much or too little of either can cause the plant to struggle. In SEO, we nurture your sites ranking in the same way, by creating just the right amount of links back to your site. We do this in a variety of ways by creating links back to your site through the use of Social Bookmarks, Guest postings on blogs, directory listings and more.
Lastly and most importantly, every plant needs time to grow and reach maturity. The same is true with Organic SEO. It takes months (normally about 3-6 months) of creating just the right amount of the right types of links back to your site in order for your businesses’ online presence to grow and mature. Even though it may seem like a long time, 3 – 6 months of work is relatively short to achieve success in the business world.
Luckily, just like buying fully developed flowers and plants, it’s possible to get quicker results for your business so that you can start growing your online presence right out of the gates through a program called Google Adwords. Check out our next post for more information on how a well managed Adwords campaign can help you quickly grow your business.
